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Description de "Competitive Strategy"

Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's 'Competitive Strategy' has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity Porter's analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed; his three generic strategies which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided.

Détails sur le produit

  • Reliure : Paperback
  • 416  pages
  • Dimensions :  3.0cmx15.6cmx23.0cm
  • Poids : 480.8g
  • Editeur :   Free Press Paru le
  • ISBN :  0743260880
  • EAN13 :  9780743260886
  • Classe Dewey :  658
  • Langue : Anglais

D'autres livres de Michael E. Porter

Competitive Advantage: Creating and Sustaining Superior Performance

COMPETITIVE ADVANTAGE introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into 'activities', or the discrete functions or processes that represent the elemental building blocks of competitive advantage. Now an essen...

Competitive Strategy: Techniques for Analyzing Industries and Competitors

Journal of Business Strategy Any manager who studies and uses the materials in this book should be able to devise more successful strategies....

Redefining Health Care: Creating Value-Based Competition on Results

"...a profound and powerful critique of America's health-care system. It deserves to be read widely. And probably will be."...

Voir tous les livres de Michael E. Porter

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Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's 'Competitive Strategy' has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity Porter's analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed; his three generic strategies which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided.