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A Consumers' Republic: The Politics of Mass Consumption in Postwar America

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A Consumers' Republic: The Politics of Mass Consumption in Postwar America

A Consumers' Republic: The Politics of Mass Consumption in Postwar America

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Description de "A Consumers' Republic: The Politics of Mass Consumption in Postwar America"

The three decades after World War II are often heralded as a ĆGolden EraĆ of American affluence. But as Lizabeth Cohen makes clear, the pursuit of prosperity defined much more than the nationćs economy; it also became a basiccomponent of American citizenship. Consumers were encouraged to buy not just for themselves, but for the good of the nation. After a decade and a half of hard times resulting from the Great Depression and the war, the embrace of mass consumption, with its supposed far-reaching benefits-greater freedom, democracy, and equality-transformed American life. The extensive suburbanization of metropolitan areas (propelled by such government policies as the GI Bill), the shift from downtowns to shopping centers, and the advent of targeted marketing all fueled the consumer economy, but also sharpened divisions among Americans along gender, class, and racial lines. At the same time, mass consumption changed American politics, inspiring new forms of political activism through the civil rights and consumer movements and prompting politicians to apply the latest marketing strategies to their political campaigns. Cohen traces the legacy of the ĆConsumersć RepublicĆ into our time, demonstrating how it has reshaped our relationship to government itself, with Americans increasingly judging public services-as if one more purchased good-by the personal benefits they derive from them. Brilliantly researched and reasoned, A Consumersć Republic is a starkly illuminating social and political history.

Détails sur le produit

  • Reliure : Paperback
  • 576  pages
  • Dimensions :  3.0cmx13.2cmx20.1cm
  • Poids : 521.6g
  • Editeur :   Vintage Paru le
  • ISBN :  0375707379
  • EAN13 :  9780375707377
  • Langue : Anglais

D'autres livres de Lizabeth Cohen

A Consumers' Republic: The Politics of Mass Consumption in Postwar America

After WWII, Americans' lives were shaped by economic, political, social and cultural structures premised on the notion that mass consumption would bring widespread prosperity and social equality. In an ideal America, mass consumption would "provide jobs, purchasing power, and investment dollars, whi...

Voir tous les livres de Lizabeth Cohen

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The three decades after World War II are often heralded as a ĆGolden EraĆ of American affluence. But as Lizabeth Cohen makes clear, the pursuit of prosperity defined much more than the nationćs economy; it also became a basiccomponent of American citizenship. Consumers were encouraged to buy not just for themselves, but for the good of the nation. After a decade and a half of hard times resulting from the Great Depression and the war, the embrace of mass consumption, with its supposed far-reaching benefits-greater freedom, democracy, and equality-transformed American life. The extensive suburbanization of metropolitan areas (propelled by such government policies as the GI Bill), the shift from downtowns to shopping centers, and the advent of targeted marketing all fueled the consumer economy, but also sharpened divisions among Americans along gender, class, and racial lines. At the same time, mass consumption changed American politics, inspiring new forms of political activism through the civil rights and consumer movements and prompting politicians to apply the latest marketing strategies to their political campaigns. Cohen traces the legacy of the ĆConsumersć RepublicĆ into our time, demonstrating how it has reshaped our relationship to government itself, with Americans increasingly judging public services-as if one more purchased good-by the personal benefits they derive from them. Brilliantly researched and reasoned, A Consumersć Republic is a starkly illuminating social and political history.