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E-Business and E-Commerce Management: Strategy, Implementation and Practice (5th Edition)

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E-Business and E-Commerce Management: Strategy, Implementation and Practice (5th Edition)

E-Business and E-Commerce Management: Strategy, Implementation and Practice (5th Edition)

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Description de "E-Business and E-Commerce Management: Strategy, Implementation and Practice (5th Edition)"

This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.  It is an engaging read, packed with real-life examples and case studies.Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

Détails sur le produit

  • Reliure : Paperback
  • 768  pages
  • Dimensions :  3.2cmx19.6cmx26.4cm
  • Poids : 1401.6g
  • Editeur :   Prentice Hall Paru le
  • ISBN :  0273752014
  • EAN13 :  9780273752011
  • Classe Dewey :  658.872
  • Langue : Anglais

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E-Business and E-Commerce Management: Strategy, Implementation and Practice (4th Edition)

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This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.  It is an engaging read, packed with real-life examples and case studies.Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.