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Nudge: Improving Decisions About Health, Wealth, and Happiness

Nudge: Improving Decisions About Health, Wealth, and Happiness

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Description de "Nudge: Improving Decisions About Health, Wealth, and Happiness"

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself. Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful “choice architecture” can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take—from neither the left nor the right—on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years. 

Détails sur le produit

  • Reliure : Hardcover
  • 293  pages
  • Dimensions :  2.8cmx15.7cmx23.6cm
  • Poids : 612.3g
  • Editeur :   Yale University Press Paru le
  • ISBN :  0300122233
  • EAN13 :  9780300122237
  • Langue : Anglais

D'autres livres de Richard H. Thaler

Nudge

Chaque jour, nous prenons des décisions, qu elles concernent des options professionnelles, les écoles des enfants ou la simple composition d un repas. Malheureusement, nous faisons parfois les mauvais choix. Richard Thaler, l inventeur de l économie comportementale, nouvelle science qui [....]...

Nudge: Improving Decisions About Health, Wealth, and Happiness (Your Coach in a Box)

Questions for Richard Thaler and Cass Sunstein Amazon.com: What do you mean by "nudge" and why do people sometimes need to be nudged? Thaler and Sunstein: By a nudge we mean anything that influences our choices. A school cafeteria might try to nudge kids toward good diets by putting the healthiest f...

Voir tous les livres de Richard H. Thaler

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Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself. Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful “choice architecture” can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take—from neither the left nor the right—on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years.