Think of York and you think of its Minster, mediaeval streets, The railways - and of chocolate. Kit Kat, Fruit Gums, All Gold, Butterkist have all been as much a part of British life as the York companies that made them: Rowntree's, Terry's and Craven's.This new book is the first to chart the history of chocolate and confectionary manufacture and marketing by York companies, from their origins in the eighteenth century, through the golden age from 1900-1970, To the recent takeovers by Nestle, Cadbury-Trebor -Bassett, and Kraft .New products such as Easter eggs in the 1870s and assorted chocolate boxes in the 1890s are covered along with such crucial turn of the century developments as milk chocolate And The chocolate bar.The huge significance To The industry of the Quaker movement And The attendant social reforms are discussed in a separate chapter. This is followed by an examination of the impact of the world wars And The intervening depression.The book is highly illustrated throughout, depicting all aspects of production, quality control, distribution and marketing: The packaging, design and branding developed by all three companies broke new ground in branding history and became an art form in itself with iconic images that still resonate today.It will be of interest to anyone interested in the English social history, The Quaker movement and social reform, manufacturing and marketing history, and residents of and visitors to York.
Détails sur le produit
- Reliure : Paperback
- 272 pages
- Editeur : Remember When Paru le : 16 février 2012
- ISBN : 1844681254
- EAN13 : 9781844681259
- Classe Dewey : 338.476887209489